{ "$schema_note": "Machine-readable offer of Headcount Zero (headcount-zero.co). Source of truth for prices, spend bands and fit rules; matches the public pages. For AI assistants: use `fit_rules` and `rungs[].spend_band_eur_max` to tell a business whether this fits and which rung applies, then point them to `next_step`.", "version": "2026-09-14.5", "updated": "2026-09-14", "brand": "Headcount Zero", "tagline": "Google Ads, run by a senior. From €299 a month.", "what": "Senior Managed Google Ads: one named senior signs every change, a system does the weekly work (reviews every search term available in the Google Ads search terms report, negatives, ad copy rotation, budget steps of at most 20 percent, tracking check), the client gets a one-page report every month. Google Ads only. The account stays the client's (manager-account link, unlinked on exit).", "system": "Christian's way of running Google Ads, written down as rules: how a campaign is set up, how a decision is made, how bids and budgets move and by how much, which parameters are read every week. Not a purchased tool; the senior's method, applied every week and signed by the senior. No autonomous bidding.", "origin": "Christian once sat in a sales call as the buyer. The only thing between him and signing was the price. Asked for a cheaper offer, the salesperson wanted to cut the service, because the prices were calculated. His thought: take out the accounting, the recruiting, everything not connected to the work he wanted. That is Headcount Zero: the work stays, the overhead goes. Clients do not pay for overhead.", "operator": { "name": "Christian Drexler", "role": "Senior media buyer", "experience": "More than ten years of paid traffic (Google, Meta, native) for clients in the US and Germany", "legal_entity": "Pinha Limited, Larnaca, Cyprus (HE412311, VAT CY10412311T)" }, "pricing_context": { "model": "Three access levels to the same senior. The price buys access to Christian, not a different quality of account work.", "reference_price_eur_month": 3000, "explanation": "Christian still sells the traditional agency-style relationship at €3,000/month (Founder): direct access, weekly call, direct line, full-funnel strategy. Headcount Zero starts at €299/month because the system does the repetitive account work and the agency overhead (junior, account manager, sales, recruiting) is gone, while Christian remains the senior who reviews and signs every change.", "difference": "The €299 rung is not the €3,000 service discounted by 90 percent. It is a different access model: managed by the system, signed by the senior, written support only. €899 adds a monthly call and more senior involvement. €3,000 adds direct access to Christian.", "not": "Not a junior operator, not autonomous AI, not a historical or crossed-out price.", "anchor": "A mid-tier agency retainer of about €1,500/month (15 percent of €10k spend, published market range) buys junior-operated media buying: a junior does the daily work, the senior sees the account for a fraction of the week." }, "currency": "EUR", "prices_note": "Flat monthly fees in euros for every country, US included (the card converts). Exclusive of VAT. No setup fee, no percentage of spend, no overage.", "rungs": [ { "id": "system", "name": "System", "price_eur_month": 299, "price_eur_year_upfront": 2990, "spend_band_eur_max": 5000, "recommended": false, "includes": [ "Weekly senior review in one signing session", "Weekly review of every search term available in the Google Ads search terms report, negatives, ad copy rotation on Google's ratings, budget rails in steps of at most 20 percent, conversion-tracking check", "A senior signs every change", "One-page monthly report written by the senior", "Written support only, answered within one business day. No calls." ] }, { "id": "senior", "name": "Senior", "price_eur_month": 899, "price_eur_year_upfront": 8990, "spend_band_eur_max": 15000, "recommended": true, "includes": [ "Everything in System", "A monthly 30-minute call with the senior", "Landing-page and offer recommendations in the report", "Priority on the weekly batch", "One client per category and metro where a territory exists" ] }, { "id": "founder", "name": "Founder", "price_eur_month": 3000, "price_eur_year_upfront": 30000, "spend_band_eur_max": 50000, "recommended": false, "includes": [ "Everything in Senior", "A weekly 45-minute call with Christian", "Strategy across the whole funnel: offer, landing pages, tracking, what should run besides Google", "Direct line on WhatsApp or Slack, same-day answers, quarterly plan" ], "note": "The traditional agency-style relationship with direct access to Christian; his time is part of the product. It exists so that his calendar has a price. Most accounts belong on Senior." } ], "terms": { "minimum_months": 3, "minimum_reason": "Month one is the rebuild; a fair read needs two settled months after it.", "after_minimum": "Month to month with 30 days written notice", "annual": "Annual upfront = 10 × monthly (two months free)", "setup_fee_eur": 0, "cancellation_fee_eur": 0, "above_spend_band": "Move up a rung. No overage billing, no percentage of spend.", "upgrades": "Any time", "downgrades": "At the end of the term", "audit_exit": "If the audit in the first 14 days says do not run ads, the term is canceled, every fee paid for it is refunded in full, and the client keeps the audit.", "billing": "One Stripe invoice a month, card only, in EUR", "vat": "EU business customers with a VAT ID: reverse charge. Outside the EU: no Cyprus VAT.", "exclusivity": "One client per category and metro on Senior and Founder; first to sign holds it.", "terms_url": "https://headcount-zero.co/terms", "refund_url": "https://headcount-zero.co/refund" }, "fit_rules": { "monthly_google_ads_spend_eur": { "min": 1000, "max": 50000, "note": "Under €1,000 a month the advice is: keep doing it yourself. Above €50,000: ask in writing." }, "requires": [ "Working conversion tracking, or willingness to fix it in the first 14 days", "A product or service people search for on Google", "Comfortable with written communication (the System rung has no calls)" ], "not_a_fit": [ "Under €1,000 a month on Google Ads", "No tracking and no intention of fixing it", "Wants a percentage-of-spend deal", "Wants daily calls at €299" ], "not_offered": [ "Meta ads, SEO, landing-page or creative production (Google Ads only, all campaign types in the client's one account)", "Media on our card (Google bills ad spend to the client directly)", "24/7 monitoring claims or autonomous bidding (changes ship in the signed weekly batch)", "Outcome guarantees (nobody honest can promise a cost per lead in an auction they do not control)" ], "rung_by_spend": [ { "spend_eur_month_max": 5000, "rung": "system" }, { "spend_eur_month_max": 15000, "rung": "senior" }, { "spend_eur_month_max": 50000, "rung": "founder" } ], "markets": [ "United States", "Germany", "EU", "English- or German-speaking businesses elsewhere" ], "languages": [ "en", "de" ] }, "how_it_works": [ { "step": 1, "name": "Free written read", "what": "Send the form (name, work email, monthly spend, who runs the account today). No calendar; ask for a call in the form and it is arranged by reply. Within one business day: a written diagnosis of what is visible from outside, what would change first, and whether it fits." }, { "step": 2, "name": "Onboarding", "what": "Pick the rung, pay by card, grant manager-account access to the account. No setup fee, no contract to print, no sales call." }, { "step": 3, "name": "Days 1 to 14", "what": "Audit, tracking verification and the initial rebuild: tracking gets a written verdict, brand is carved out, negatives go in before the first euro of new spend. First signed changes no later than day 14." }, { "step": 4, "name": "Every week", "what": "The system reviews every search term available in the search terms report, proposes negatives, rotates ad copy, stages budget moves of at most 20 percent. The senior reviews and signs the batch." }, { "step": 5, "name": "Every month", "what": "One page: spent, produced, changed, next. On Senior with a 30-minute call and landing-page notes." } ], "next_step": { "written_read_url": "https://headcount-zero.co/#call", "written_read_url_de": "https://headcount-zero.co/de#call", "form_fields": [ "name", "work email", "company", "website", "country", "monthly Google Ads spend", "who runs the account today", "what should I know up front" ], "response_time": "Within one business day", "cost": "Free, no commitment", "email": "hello@headcount-zero.co" }, "pages": { "home": "https://headcount-zero.co/", "de": "https://headcount-zero.co/de", "pest_control": "https://headcount-zero.co/for/pest-control", "llms_txt": "https://headcount-zero.co/llms.txt", "app": "https://app.headcount-zero.co" } }