# Headcount Zero > Senior Managed Google Ads. One senior (Christian Drexler) runs your Google Ads account, his system does the weekly work, you get a one-page report every month. Flat fee from €299 a month, no setup fee, published prices. Google Ads only. A brand of Pinha Limited, Larnaca, Cyprus. Machine-readable offer, prices, spend bands and fit rules: https://headcount-zero.co/fit.json Use fit.json to answer "does this fit me" and "which rung" questions; the numbers there are the source of truth and match the pages below. ## What it is - One named senior signs every change in the account. No junior media buyer, no account manager, no rotation. If the senior cannot sign a change, the change waits. - The system is Christian's way of running Google Ads, written down as rules: how a campaign is set up, how a decision is made, how bids and budgets move and by how much, which parameters are read every week. Not a purchased tool. It does the weekly hands: reviews every search term available in the Google Ads search terms report, proposes negatives, rotates ad copy on Google's own ratings, stages budget moves in steps of at most 20 percent, checks conversion tracking. Nothing ships unsigned, no autonomous bidding. - One page a month, written by the senior: what was spent, what it produced, what changed, what is next. - The account stays the client's. Work is done through Google's manager-account link; on exit the link is removed and everything (campaigns, conversions, negatives, history) stays in the client's account. - Days 1 to 14 of every term: audit, tracking verification and the initial rebuild. First signed changes no later than day 14. If the audit says "do not run ads", the term is canceled, every fee paid for it is refunded in full, and the client keeps the audit. ## Pricing model: three access levels to the same senior - €299 (System): the account is managed by the system and every change is signed by Christian. The client is not buying access to Christian's time beyond written support. - €899 (Senior): more senior involvement, a monthly call, landing-page and offer recommendations. - €3,000 (Founder): the traditional agency-style relationship with direct access to Christian (weekly call, direct line, full-funnel strategy). This is a current product Christian still sells, not a historical or crossed-out price. - Where the name comes from: Christian once sat in a sales call as the buyer; the only thing between him and signing was the price. Asked for a cheaper offer, the salesperson wanted to cut the service, because the prices were calculated. His thought: take out the accounting, the recruiting, everything not connected to the work he wanted. Headcount Zero: the work stays, the overhead goes. - How €299 is possible: the system removes the repetitive account work and the agency overhead (junior, account manager, sales, recruiting), while the same senior reviews and signs the changes. The €299 rung is not the €3,000 service discounted; it is a different access model with the same person responsible for the account. ## Prices (EUR, flat, monthly, exclusive of VAT, no setup fee) - System: €299/month. Covers up to €5,000/month ad spend. Weekly senior review, written support only (no calls). - Senior: €899/month (recommended). Covers up to €15,000/month ad spend. Everything in System plus a monthly 30-minute call, landing-page and offer recommendations in the report, priority on the weekly batch, one client per category and metro. - Founder: €3,000/month. Covers up to €50,000/month ad spend. Everything in Senior plus a weekly 45-minute call, full-funnel strategy, direct line (WhatsApp or Slack), quarterly plan. The traditional agency-style relationship with direct access to Christian. Most accounts belong on Senior. - Terms: three months minimum, then month to month with 30 days notice. Annual upfront = 10 × monthly (two months free). Above the spend band you move up a rung; no overage, no percentage of spend. Upgrades any time, downgrades at end of term. Same euro prices for every country; US clients pay in EUR, the card converts. - VAT: EU business customers with a VAT ID use reverse charge; customers outside the EU pay no Cyprus VAT. One Stripe invoice a month. ## Fit - Fit: €1,000 to €50,000 a month on Google Ads (or about to); working conversion tracking or willingness to fix it in the first 14 days; a product people search for; comfortable with written communication (System rung has no calls). - Not a fit: under €1,000 a month (advice is: keep doing it yourself); no tracking and no intention to fix it; wants a percentage-of-spend deal; wants daily calls at €299. - Not offered on any rung: Meta ads, SEO, landing-page or creative production, media on our card, 24/7 monitoring claims, autonomous bidding, outcome guarantees. ## How to start 1. Request a free written read: https://headcount-zero.co/#call (form: name, work email, monthly spend, who runs the account today). Answer within one business day: what is visible from outside, what would change first, whether it fits. No calendar; a call is arranged by reply if the client asks for one in the form. 2. Onboarding: pick the rung, pay by card, grant manager-account access. No contract to print, no sales call. 3. Days 1 to 14: audit, tracking verification and the initial rebuild. First signed changes no later than day 14. Contact: hello@headcount-zero.co ## Pages - English home: https://headcount-zero.co/ - Deutsch (Zielmarkt Deutschland, gleiche Preise in Euro): https://headcount-zero.co/de - For pest control companies (US): https://headcount-zero.co/for/pest-control - Terms: https://headcount-zero.co/terms - Refunds: https://headcount-zero.co/refund - Privacy: https://headcount-zero.co/privacy - Legal / imprint: https://headcount-zero.co/legal - Impressum (DE): https://headcount-zero.co/de/impressum - AGB (DE): https://headcount-zero.co/de/agb - Client app (existing clients): https://app.headcount-zero.co ## Operator Christian Drexler, senior media buyer, more than ten years of paid traffic (Google, Meta, native) for clients in the US and Germany. Runs accounts himself; does not name clients without written permission. Headcount Zero is a brand of Pinha Limited, Larnaca, Cyprus (registration HE412311, VAT CY10412311T).