Senior Managed Google Ads for pest control companies
When someone types "exterminator near me", a senior decides what your ad says. Not a junior, not a tool.
Search and Local Services for one pest control company per metro. The system is the senior's method, written down, and does the hands. One senior signs every change, you get good Google Ads and a plain monthly report. From €299 a month, flat, no setup fee.
Example ads, written for this page. Not clients, not live ads.
Pest control is a search business. The account should be run like one.
Nobody browses for an exterminator. They search when something is in the wall, and the phone rings for whoever is at the top with the right words. That makes Google the channel, and it makes the boring weekly work the whole game: which searches you buy, which you refuse, what the ad promises, and whether the call actually gets counted.
- One pest control client per metrothe auction is local. Two clients in the same metro would mean bidding against yourself with your own money. So it is one, and you can ask who else we run.
- Search and Local Services, run togetherthe Local Services listing takes the "near me" calls, Search takes the specific ones: termite inspection, rodent exclusion, bed bugs. Both run from one plan, signed by the same senior.
- A named senior signs every changethe system, Christian's way of running Google Ads written down as rules, reads your search terms and drafts the negatives, the ad copy, and the budget steps. He signs, or it waits.
Free. Within one business day. Before you sign anything.
Before you sign anything
What we see from outside
The written read is built from what is public. It is not a pitch deck and it does not need your login. Here is what it contains, and, further down, what it cannot contain.
Every ad you run right now, how long it has run, and what it promises compared with the two advertisers next to you.
Who advertises in your metro, at what breadth, for how long. Breadth and tenure are the only spend proxies visible from outside, and the read says so.
Whether the page keeps the promise the ad made, and where the call gets lost between the click and the ring.
One responsive search ad written against what your metro searches for. Take it and run it yourself if you like. The read is free either way.
What we cannot see from outside
- Your spend, and how it splits across campaigns
- Your cost per click and your cost per call
- Your conversion rate, and whether calls are counted at all
- Your search terms: the queries that actually triggered your ads
Anyone who tells you what is wrong inside your account without access is guessing. The outside read says what it can see, names what it cannot, and stops there. The inside audit is the first 14 days of any term, and if it says do not run ads, every fee paid comes back in full and you keep the audit.
Why a pest control account is exactly the account this was built for.
The fee is flat, the work is weekly, and the trade searches. Three things line up.
Who this is for: operators with more than one truck or more than one metro, already advertising on Google, who want to read what changed instead of being told everything is fine.
Pricing
Three prices. The same three as for everyone.
Flat monthly fees in euros for every buyer, US included; your card network converts. No setup fee on any rung. The first 14 days of every term are the audit and the start of the rebuild.
System
€299per month
- The system runs the account: weekly search-term sweep, negatives, ad copy rotation, budget rails in steps of at most 20 percent, conversion-tracking check
- A senior signs every change
- One-page report every month, written by the senior
- Written support only, answered within one business day. No calls.
Audit first. If I say do not run ads, every fee paid comes back in full and you keep the audit.
Senior
€899per month
- Everything in System
- A monthly 30-minute call with the senior
- Landing-page and offer recommendations in the report
- Priority on the weekly batch
- One pest control client per metro
Audit first. If I say do not run ads, every fee paid comes back in full and you keep the audit.
Founder
€3,000per month
- Everything in Senior
- A weekly 45-minute call with Christian
- Strategy across the whole funnel: offer, landing pages, tracking, and what should run besides Google
- Direct line on WhatsApp or Slack, same-day answers, quarterly plan
This is the traditional agency-style relationship: direct access to Christian, his time as part of the product. It exists so that his calendar has a price. Most accounts belong on Senior.
Ask in writingAudit first. If I say do not run ads, every fee paid comes back in full and you keep the audit.
Terms that hold across the ladder. Three months minimum on every rung, because month one is the rebuild and a fair read needs two settled months after it. Then month to month with 30 days notice. Annual upfront is ten times the monthly: two months free. Prices exclusive of VAT. Above your rung's spend band you move up a rung; there is no overage billing and no percentage of spend. Upgrades any time, downgrades at the end of the term. If the audit in the first 14 days says do not run ads, the term is canceled and every fee paid for it is refunded in full.
For whom
Which pest control companies this fits
A fit if you
- run more than one truck, or more than one metro
- already advertise on Google and spend €1k to €50k a month, or are about to
- can count calls, or are willing to set up call tracking in the first two weeks
- want to be the one pest control client we run in your metro
- are fine with writing. The System rung has no calls.
Not a fit if you
- are a one-truck operator spending under €1k a month. Keep doing it yourself, and take the drafted ad.
- buy leads from an aggregator and want that optimized. That is their account, not yours.
- want a percentage-of-spend deal
- have no call tracking and no intention of adding it
The process
From the form to the first signed change.
- Step 1
The form, two minutes
You tell me the metro, the trucks, the spend, and who runs the account today. If you would rather talk first, say so in the message and I reply with two times. No calendar, no closer.
The result:clarity whether this fits, either way.
- Step 2
Written diagnosis within one business day
The outside read above: your active ads, the metro advertiser list, the landing-page read, one drafted ad, and the list of what I cannot see.
The result:a page you can act on without buying anything.
- Step 3
Onboarding link
You pick the rung, pay by card, and grant manager-account access. No setup fee, no contract to print, no call with a closer.
The result:access granted, term started, metro reserved.
- Step 4
First changes within 14 days
Audit and call-tracking verdict first. Then the rebuild, negatives in before the first dollar, and the first signed changes live in your account.
The result:an account that is being run, and a first report on the way.
Free written read
Get the outside read of your Google Ads
Send the form. Within one business day you get the outside read in writing, free:
- Your active ads, and who bids against you in your metro
- The landing-page read and one drafted ad
- Whether Headcount Zero makes sense for your account at all
No login, nothing to prepare. No deck, and no call unless you want one. You write to the senior, not to a sales team.
You will get a confirmation by email in a few minutes, and the written read from me within one business day.