Terms of service
Version of 14 September 2026. The version on this page when you buy is the version that applies to your term.
These terms govern the Senior Managed Google Ads service sold on headcount-zero.co and the client area at app.headcount-zero.co. They are written to be read. If a sentence here and a sentence on the sales page disagree, this page wins.
1. Who you are contracting with
Headcount Zero is a brand of Pinha Limited, a private limited company registered in Cyprus (registration number HE412311), Ioanni Chakket 44, MERIKA 3, 2nd floor, 6045 Larnaca, Cyprus ("we", "us"). Contact for anything in this document: hello@headcount-zero.co.
The service is sold to businesses. By buying you confirm that you act in the course of a business and not as a consumer.
2. What the service is
Senior Managed Google Ads: we operate your Google Ads account through a manager-account link. A software system prepares the weekly work (search-term review, negative keywords, ad copy rotation, budget adjustments in steps of at most 20 percent, conversion-tracking checks). A named senior reviews and signs every change before it is applied. Once a month you receive a one-page report: what was spent, what it produced, what changed, and what is next.
Three rungs are sold. The contents and spend band of each rung are printed on the sales page and repeated in your order confirmation. The short version:
| Rung | Monthly fee | Ad spend covered | Calls |
|---|---|---|---|
| System | €299 | up to €5,000 a month | none, written support within one business day |
| Senior | €899 | up to €15,000 a month | one 30-minute call a month |
| Founder | €3,000 | up to €50,000 a month | one 45-minute call a week, direct line |
Ad spend is not part of the fee. Google bills your ad spend to your own payment method inside your own account. We never carry media on our card.
3. What we will not do
- No Meta, no SEO, no landing-page or creative production. Google Ads only, all campaign types inside your one account. Where the data shows a landing page or offer is the ceiling, you read that as a note in the monthly report; it is not a service we sell.
- No media on our card, no ad spend passed through us.
- No 24/7 monitoring and no autonomous bidding. Changes are applied in the weekly batch after a senior has signed them.
- No outcome guarantee of any kind: no promised cost per lead, conversion rate, return on ad spend or revenue figure. See section 9.
- No work on an account you do not own or are not authorized to grant access to.
4. Term, renewal and cancellation
- Minimum term: three months on every rung, starting on the day of the first payment.
- After the minimum term: the service continues month to month. Either side can end it by written notice (email is enough) with 30 days notice to the end of a billing month.
- Annual prepaid: ten times the monthly fee, paid upfront, covers twelve months. The prepaid year is the term; it does not renew automatically. Before it ends we ask in writing whether you want to continue.
- Upgrades to a higher rung apply immediately and are pro-rated by Stripe. Downgrades apply at the end of the current term.
- Spend band: if your ad spend stays above the band of your rung for a full calendar month, you move up a rung from the following month. There is no overage billing and no percentage of spend on any rung.
- Audit-first exit: the first two weeks of every term are the audit. If the audit concludes that your account should not be running ads, we tell you so in writing, cancel the term, and refund every fee paid for it. You keep the audit.
5. Billing
Fees are billed monthly in advance by card through Stripe, on the day of the month you first paid, until the term ends. Annual prepaid is billed once. Prices are in euros for every customer; your card issuer converts. Prices are exclusive of VAT. EU business customers with a valid VAT ID account for VAT under the reverse-charge mechanism; customers outside the EU are not charged Cyprus VAT. Refunds are governed by the refund page.
6. Your account stays yours
The Google Ads account, its campaigns, conversions, negative keyword lists, audiences and history belong to you at every point. We work through a manager-account link that you grant and can revoke at any time. When the term ends we unlink. Nothing is moved, exported or held back.
7. What you have to give us
- Manager-account access to a Google Ads account you own or are authorized to act on.
- Working conversion tracking, or the willingness to fix it in the first two weeks with our written instructions.
- Accurate information about your business, and claims about your product that you can substantiate. We do not write ad copy that makes claims you cannot back up.
- Answers within a reasonable time when a change is blocked on you.
8. Exclusivity
On the Senior and Founder rungs we run one client per category and metro where a territory exists; you may ask which other clients we run in your category before you buy, and we answer.
9. No guarantee of results
Google Ads is an auction run by Google. Outcomes depend on your offer, your market, your budget, your competitors and Google's own rules, which change without notice. Nothing on this site or in any report is a promise of a result. Google may restrict, limit or suspend an account, and nobody can promise otherwise.
10. Liability
The service is provided with reasonable care and skill. To the fullest extent the law allows, we are not liable for lost profits, lost revenue, lost data, lost opportunity or any indirect or consequential loss. Our total liability for any claim connected to the service is capped at the fees you paid us in the three months before the claim arose. Nothing here excludes liability that cannot lawfully be excluded.
11. Confidentiality
What we see in your account stays between us. We do not name clients, publish account figures or use your data for anything other than running your account, unless you give written permission for a named reference.
12. Termination by us
We may end the service early if a payment fails and is not resolved after a written reminder, if the work would breach Google's policies or the law, or if honest work has become impossible. Where we end it, you are not billed after the month in progress, and any prepaid months are refunded pro rata.
13. Changes to these terms
The date at the top is the version in force. A material change to a price or to these terms is told to you in writing before the renewal it would apply to, so you always have a point at which to say no.
14. Governing law
These terms are governed by the laws of the Republic of Cyprus. The courts of Larnaca, Cyprus have jurisdiction over any dispute, except where mandatory law where you are based gives you the right to bring a claim locally.