Senior Managed Google Ads
Google Ads, run by a senior. From €299 a month.
No junior, no account manager, no agency in between. One senior runs your account, his system does the daily work, you get a one-page report every month.
Example ads, written for this page. Not clients, not live ads.
One senior. One system. One plain report a month.
The system is my way of running Google Ads, written down: how a campaign is set up, how a decision is made, how bids and budgets move, which numbers get read every week. Your account gets run the way I would run it if I had the hours. Every week: go through the full search-terms report, block the searches that should never trigger your ad (Google calls these negatives), replace the headlines the data says lost, move budgets in steps of at most 20 percent. The system prepares every change. I sign it. Once a month you get one page: what was spent, what it produced, what changed, what is next.
- A named senior signs every changeno junior media buyer, no account manager, no rotation. If Christian Drexler cannot sign a change, the change waits.
- Published prices€299, €899 or €3,000 a month, flat, no setup fee, printed on this page, not disclosed on a call.
- Your account stays yoursI work through Google's manager link, the standard way to let someone work in your account without owning it, and unlink on exit. Campaigns, conversions, negatives, lists: all in your account, always.
Free. Within one business day. You leave with a written diagnosis either way.
The uncomfortable truth: you are not paying for the senior. You are paying for the overhead around them.
Where the name comes from
I once sat in a sales call as the buyer. The only thing between me and signing was the price. I asked for a cheaper offer. The salesperson wanted to cut what I would get: the prices were calculated, they said, cheaper only worked if something came out. My first thought: then take out the accounting, the recruiting, everything that has nothing to do with the work I want. That is Headcount Zero. The work stays. The overhead goes.
A mid-tier agency retainer runs at about 15 percent of ad spend: on €10k a month that is €1,500, before the ad spend itself. What €1,500 buys is junior-operated media buying: a junior does the daily work in your account, the senior who won the pitch sees it for a fraction of the week. Published market range, not any one company's price.
At an agency, €1,500: who your retainer pays for, a junior at the keyboard
- Junior media buyerdaily hands
- Account managerrelays
- Accounting and collectionsinvoices
- Recruiting and onboardingreplaces the junior
- Sales and marketingfinds the next client
- Office and managementoverhead
- Seniora fraction of their week
Here: who €299 pays for
Christian Drexlersigns every change- Junior media buyernone
- Account managernone
- Accounting, collectionsautomated
- Recruiting, onboardingnone
- Sales, marketingalmost none
- Office, managementnone
What stays is the senior's time, the tooling, and the tax. What goes is overhead you never asked for: none of it scales with your budget, so the fee is flat, and it can start at €299.
That is what Headcount Zero is. It is in the name.
One account, one month
What the audit found in a real account this September
An industrial e-commerce shop. Google's Performance Max campaign took 46 percent of the spend and produced 14 percent of the conversions. Search took the rest and produced the value. Nobody had read that split in months, because the monthly report showed one blended number that looked fine. The audit puts that split on page one, in writing, and the rebuild starts from it.
Last 30 days of the account, read on 14 September 2026. No name, no product, no country: the owner did not sign up to be a case study. Named proof appears here only with written permission.
Running this month: industrial e-commerce, hunting travel, pest control.
Pricing
Three prices. Printed here, not disclosed on a call.
Flat monthly fees in euros for every buyer, US included; your card network converts. No setup fee on any rung. The first 14 days of every term are the audit and the start of the rebuild.
One client per category and metro on Senior and Founder. If a competitor in your metro signs first, the answer to you is no. That is the only reason to write this week rather than next.
System
€299per month
- The system runs the account: weekly search-term sweep, negatives, ad copy rotation, budget rails in steps of at most 20 percent, conversion-tracking check
- A senior signs every change
- One-page report every month, written by the senior
- Written support only, answered within one business day. No calls.
Audit first. If I say do not run ads, every fee paid comes back in full and you keep the audit.
Senior
€899per month
- Everything in System
- A monthly 30-minute call with the senior
- Landing-page and offer recommendations in the report
- Priority on the weekly batch
- One client per category and metro where a territory exists
Audit first. If I say do not run ads, every fee paid comes back in full and you keep the audit.
Founder
€3,000per month
- Everything in Senior
- A weekly 45-minute call with Christian
- Strategy across the whole funnel: offer, landing pages, tracking, and what should run besides Google
- Direct line on WhatsApp or Slack, same-day answers, quarterly plan
This is the traditional agency-style relationship: direct access to Christian, his time as part of the product. It exists so that his calendar has a price. Most accounts belong on Senior.
Ask in writingAudit first. If I say do not run ads, every fee paid comes back in full and you keep the audit.
Terms that hold across the ladder. Three months minimum on every rung, because month one is the rebuild and a fair read needs two settled months after it. Then month to month with 30 days notice. Annual upfront is ten times the monthly: two months free. Prices exclusive of VAT. Above your rung's spend band you move up a rung; there is no overage billing and no percentage of spend. Upgrades any time, downgrades at the end of the term. If the audit in the first 14 days says do not run ads, the term is canceled and every fee paid for it is refunded in full.
"More agency does not get you more of the person who understands your account."
An agency retainer buys a stack: a junior who does the daily work, an account manager who relays it, the sales team that found you, the recruiter who replaced last year's junior. The senior who won the pitch is a fraction of that line. That is the structure, not a scandal. It is just not what you wanted to pay for.
Here is where the usual routes fail:
- Junior at a full-service agency: learns on your budget, then rotates out once they have learned it
- Freelancer from a marketplace: cheap until they go quiet mid-quarter, and nothing was ever written down
- Autopilot tool: applies rules nobody reviewed to an account nobody reads
- Doing it yourself at 11 pm: the search-term report is open, the week is over, nothing changed
The truth: the work is the weekly hands and one senior's judgment. Everything else in a retainer is overhead.
Why accounts with good products still leak budget every week.
Most accounts do not fail on strategy. They fail on the boring weekly work nobody with seniority has the hours for.
The result: a monthly report that looks fine and a cost per lead that drifts up a little every month. Put a number on it: at €5k a month, 15 percent of waste is €750 a month, €9,000 a year. My arithmetic, not a claim about your account.
Your path
What happens in your account, month by month
This is not another agency relationship you replace after six months. It is a weekly routine with a senior's signature on it, and it runs the same way in month twelve as in month one.
01. Month one: audit first, then the rebuild
→ Result: an account you would sign yourself, rebuilt before the first dollar of new spend.
02. Every week: the sweep
→ Result: the weekly hands done every week, signed, without you chasing anyone.
03. Every month: one page
→ Result: a budget you steer by numbers, not by how the last week felt.
What you get each month
Good Google Ads, and one page you can read in five minutes
The work is weekly and signed by a senior. What reaches you is normal, readable reporting: one page a month that says what was spent, what it produced, what changed, and what is next. No dashboard export, no deck. Three redacted examples of what that looks like.
Spent, produced, changed, next. One page, written by the senior, every month.
The system drafts against the search terms that converted. The senior edits and signs. Then it runs.
When the page is the ceiling, you read that. "Your page is fine, buy nothing" stays a possible answer.
For whom
Who this is built for
A fit if you
- spend €1k to €50k a month on Google Ads, or are about to
- have conversion tracking that works, or are willing to fix it in the first two weeks
- sell something people search for: Google is your channel, not an experiment
- want to read what changed instead of being told everything is fine
- are fine with writing. The System rung has no calls.
Not a fit if you
- spend under €1k a month. I will tell you to keep doing it yourself.
- have no tracking and no intention of fixing it
- want a percentage-of-spend deal
- want daily calls at €299
The process
From the form to the first signed change.
- Step 1
The form, two minutes
You tell me the spend, the offer, and who runs the account today. If you would rather talk first, say so in the message and I reply with two times. No calendar, no closer.
The result:clarity whether this fits, either way.
- Step 2
Written diagnosis within one business day
Not a deck. What I can see from outside: your active ads, the advertisers you bid against, your landing page, and what I would change first.
The result:a page you can act on without buying anything.
- Step 3
Onboarding link
You pick the rung, pay by card, and grant manager-account access. No setup fee, no contract to print, no call with a closer.
The result:access granted, term started.
- Step 4
First changes within 14 days
Audit and tracking verdict first. Then the rebuild, negatives in before the first dollar, and the first signed changes live in your account.
The result:an account that is being run, and a first report on the way.
Who is behind it
I do not run an agency. I run accounts.
I am Christian Drexler. I have bought paid traffic for more than ten years, on Google, Meta and native networks, for clients in the US and in Germany, with budgets where every change has to be defensible in numbers. I run accounts every day. I will not name them.
Headcount Zero is the name for how I run it: no junior in your account, no account manager between us, no overhead baked into your fee, no sales team, no accounting department, no recruiting. The system is that way of working, written down: how I set up a campaign, how I decide, how I bid, which parameters I read. It does the hands the way I would do them, every week, without a week slipping. I sign every change, and once a month you get one page you can read in five minutes. I keep this small on purpose: few accounts, and you talk to me.
Christian Drexler Senior media buyer, Headcount Zero
Google Partner. The badge links to the public partner profile, where you can check it.FAQ
Questions people ask before they write
01How is €299 possible when junior-operated agency retainers start around €1,500 a month?
Because you are not paying for overhead: no junior, no account manager, no accounting department, no recruiter, no sales team that found you. There is a senior, a system, and a monthly report you can read in five minutes. It is in the name. The three prices are three levels of access to the same senior: at €3,000 you get the traditional relationship with direct access to me, at €299 the system does the repetitive work and I sign your changes without you paying for constant access. What stays is one senior's weekly review, the only line that never goes away; the spend band on each rung says how much account it honestly covers.
02What does the system do, and what does the senior do?
The system is not a tool I bought. It is how I run Google Ads, written down as rules: how a campaign is structured, what gets read every week (search terms, Google's ad ratings, conversion tracking, budget pacing), how a bid or a budget moves and by how much, and when a change gets drafted at all. By those rules it drafts the negatives, the copy rotation and the budget steps. I read the draft, change what needs changing, and sign. Nothing is applied unsigned, and there is no autonomous bidding running against your account at night.
03Who owns the account?
You do, always. I work through Google's manager link. On exit I unlink, and everything stays where it was: campaigns, conversions, negatives, audiences, history.
04What is the contract?
Three months minimum on every rung, then month to month with 30 days written notice. Annual upfront is ten times the monthly. No setup fee, no cancellation fee. The full text is on the terms page.
05What if the audit says my account should not be running ads?
Then that is what you hear, in writing, within the first 14 days. The term is canceled, every fee paid for it comes back in full, and you keep the audit. It happens: a thin search pool, an offer that does not survive the click, tracking that cannot be fixed on your side. Saying so is cheaper for both of us than three months of pretending.
06What if I spend more than my rung covers?
You move up a rung. There is no overage line and no percentage of spend anywhere on the ladder. The band says how much account one weekly senior review honestly covers; it is not a price lever.
07Why a flat fee instead of a percentage of spend?
Because none of the costs I removed scale with your budget, so the fee should not either. A percentage rewards a bigger budget. A flat fee rewards a better account.
08Do you also do Meta, SEO or landing pages?
No. Google Ads only, all campaign types inside your one account. If the data says your landing page is the ceiling, you read that in the monthly page as a note, and "your page is fine, buy nothing" stays a possible answer.
09Is there a guarantee?
Not on outcomes. Nobody honest can promise a cost per lead in an auction they do not control. What is promised: audit first, every change signed by a named senior, and your account stays yours.
10What about VAT?
Prices are exclusive of VAT. EU business customers with a VAT ID account for VAT under the reverse-charge mechanism. Customers outside the EU pay no Cyprus VAT. You get one invoice a month, from Stripe, in euros.
Free written read
Get a written read of your account
Send the form. Within one business day you get it in writing, free:
- Where I would look for wasted budget first
- What I would change first
- Whether Headcount Zero makes sense for your account at all
No deck, and no call unless you want one. You write to the senior, not to a sales team.
You will get a confirmation by email in a few minutes, and the written read from me within one business day.